Mindshare Brand Refresh

Mindshare Brand Refresh

Mindshare is a global media agency network consisting of 7,000+ employees, in 116 offices across 86 countries and with billings in excess of US$34.5 billion.

The brand refresh was initiated as the identity had not evolved with the agency’s requirements since the launch in 2007.  As a result the identity became outdated and subsequently diluted due to employees using clients branding instead.

As the global brand lead, I orchestrated a new identity concept that would facilitate more flexibility and longevity; A set of adaptable core identity elements that can be used in various combinations to tailor a communication to the audience. Combined with a rich collection of conceptual images, enabled employees to create dynamic and engaging communications that work both locally and globally whilst always retaining brand consistency.

The refresh was implemented across all brand and marketing collateral for the business and rolled out throughout all markets. This included; brand hierarchy, master brand identity (exc. logo), product, departmental and event logos, global use image library, office signage and decor, Microsoft Office templates and ribbon development including all visual assets, print, digital, web and social advertising collateral, marketing books and POVs, corporate brand stationery suite, intranet, extranet and global and local market websites and all brand guidelines for the above.


Client          Mindshare Media Ltd

Project       Global Brand Refresh



Mindshare_Brand-overview

Brand Image Library

A constantly growing collection of conceptual and abstract imagery designed to evoke emotion and tell interesting stories. The library which is constructed with the agencies new values of Speed, Teamwork and Provocation in mind is available for use globally across print, digital and web applications.

Macbook_Instagram
MS-image-library
MS-image-library-2
MS-WE-TRANSFER-mockup1
MS-WE-TRANSFER-mockup2
MS-WE-TRANSFER-mockup3

Office Signage & Decor

The image library was used as an impactful way of decorating the Mindshare offices around the world.

Office_Decor_3_Lighting
MS - Wall Mockup
IMG_0376 4
Provocation
Speed
Mindshare Banner
Reception_3

Marketing Collateral

Books, microsites and POVs

History-Book-fan
History-Book-15
History-Book-7
The History of Mindshare Book. See more
POV_2015
Mindshare POV 2015/16

Web

Website, Intranet & Extranet

Macbook_Website
Macbook_Website3
Macbook_Website4
Macbook_Website5
Macbook_Website8
Macbook_Intranet9
Macbook_Intranet4

Corporate Stationery

Business Cards (three formats, multi-language), folders, letterhead, notepads, envelopes, compliment slips etc

MS-Website-Imagery-Landscape_large
MS_BC1
MS Website Imagery Landscape_small_0011_Business-Card-Full
MS Website Imagery Landscape_small_0010_Business-Card-Mockup_Simple
MS Website Imagery Landscape_small_0009_Business-Card-PA
MS Website Imagery Landscape_small_0004_Letterhead
MS Website Imagery Landscape_small_0012_Address Label
MS Website Imagery Landscape_small_0002_Reports
MS Website Imagery Landscape_small_0003_Notebook
MS Website Imagery Landscape_small_0006_Envelope-with-Letter-Brand-Mockup
MS Website Imagery Landscape_small_0014_Front-and-Inside-Folder-Mockup-PSD-Template
MS Website Imagery Landscape_small_0005_Envelope

See More

See HUDDLE, CLUB MINDSHARE, CREDS & HISTORY for more.


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