Described as the ‘anti conference’, Huddle is a global event curated entirely by its participants. There are no PowerPoint presentations: just a mix of leading media, cultural and tech players, entrepreneurs and the most inventive minds in the industry. As long as you’re learning, debating or questioning, it’s a Huddle.
With over 200 ‘Huddles’ in one day, the single-day event attracts over 1,500 people, in London alone. Originally launched in London in 2012, Huddle is now a global annual event for each of the 86 Mindshare markets worldwide.
To ensure the event collateral worked cross-market, a rebrand of the event was required to bring the identity inline with the agency’s new brand identity and to facilitate cultural and language adaptability whilst maintaining a strong global brand presence.