In a world where advertising is banned, how will brands survive?
The AfterAd film is a story of survival told in first person perspective of the brand, media owner, retailer and consumer. It looks at the implications on the world as we know it through to 2025.
The film which is housed on it’s own website, was showcased to all Mindshare clients across it’s 86 markets globally and launched as a content marketing piece at Cannes Lions International Festival of Creativity. The website also has an ‘experience’ in which the user can scroll through the various different external eras to also watch the film.
The year is 2016. The multiple crises of climate change, illness, obesity and spiralling consumer debt have forced the UN to enact resolution 468/60 and create a President of the World to find a solution. Academics have blamed the world’s problems on over consumption driven by advertising. The solution is clear, advertising must be controlled more tightly; the remit of the President. The implications for brands, media owners, retailers and consumers will be far reaching. How will they react as over a period of 10 years as one by one media channels are outlawed?